production log 2

For our second shoot on Thursday we are going to shoot more of the band scenes in our music video. We are aiming to get a few more shots of the individual band members so that its not constantly a full band shot. This is because there are parts of the song where we want the audiences attention to be on specific band members. For example on the guitar solo we want to get a close up of the guitarist playing. If we were to only use a full band shot then the audience is going to get confused and probably get bored. We want to mix it up and use a variety of shots to make it more interesting for the viewer.  we also want to reshoot some shots as they were blurry, this we will fix by using a crane for the over the shoulder drum shots.

Once again we will probably book out two cameras so that we can have two people filming at once which speeds up the whole process. Obviously we have to consider not getting in each others way but i'm sure we can work around that.  We will likely book out a tri-pod too incase theres any full band shots or and shots that need to be steady with ease. A steady cam might also be needed if there are any shots that require a steady hand, so if we are including a lot of motion in our camera movement we want to avoid getting too much camera shake. Lastly we will need to book out the LED light that places on top of the camera. The reason we use this light is because when trying to film close ups of the band we noticed that the shadow of the camera and the camera man was being shown in the frame. This was because the lights being used to light the scene were behind us. Using the LED light was helpful as it got rid of that shadow. 

George k, Tommy d, Max r, Harry lj

shoot 1

The first shoot went well we shot 3 full band performances as a wide angle shot, we also used a steady cam for close ups and different angled shots this went fairly well the lighting on the band was picked up perfectly with the cameras, we also used a clip on camera light we used this to illuminate the close up of the person or object we were filming this will be edited in post production to blend with the other colouring.
However the next time we shoot we need to re shoot certain shots as the drummer (Tom Ross) has his hair down in one shot and another its up so we need to re shoot the scenes with his hair down all the way through. we are also going to film smaller details like the shot of the drummers foot when the build up is made with the base drum. there is a shot we filmed of over head of the drummer however this came out blurry this we will fix by reshooting and using the camera crane to steady the camera.
Here are some stills from the shoot:

production log 1

We have planned to do our first shoot on Wednesday next week. We have asked the drama staff whether it will be ok to shoot in the room we need which they have agreed will be fine. We will book out the equipment we need on the day. This includes: 2 cameras, Tri-Pod and a steady cam. 

We also need to make sure that the band members are available to shoot that day which so far everyone except the guitarist has agreed on that day whilst the guitarist (Luke) has not got back to us but we are convinced it should be ok. 

We need to message the band members to let them know what kind of clothing we need them to wear. This will be decided by the group member in charge of mice-en-scene (George). 

Max r, Harrylj, Tommy d, George kelly

test shoot

we did this test shoot just to get a rough idea of the space and the shots we would like to use. we were able to work out placement of the drums and the actors within the frame. this makes shooting easier as we have already planned where people are going to be and also able to see what the lighting will look like and whether or not the room will work.

DIGI pack final

This is my final DIGI pack idea, i used the text RINGBEARER this font had a rock genre vibe to it as it was slightly distorted. i wanted my front cover and my back cover to be very plain and dark so that when you open it the dark galaxy blue colours pop out and make eye catching this idea was taken from the number 1 album 'thats the spirit' by Bring Me The Horizon. this was theirs:

The reason of the copied idea was because they are within the same genre as the watchmen and have the same kind of sound. I also created a logo for the band which is the W and the T overlapped creating an awesome logo to place on the CD and the inside of the DIGI pack, creating a symbol the band will be remembered by. The image i have used follows the rock genre as the costumes used are very dark and the people in them where made to look very serious creating a very rock style to the image.

DIGIPAK ideas

full story board

song lyrics anotations

this week

this week I will be finishing a story board in detail, with the aim of creating an anamatic showing the length of shots to co inside with the song. And we will also be creating a production plan for when and where and who we will be filming with, and will be over looking costume planning as I am the director I will over see each person.

font feedback

we originally thought about using the bottom font however the ring bearer font looks fuller and is still prominent and worn down font that looks good. as other people have thought after giving them this tally sheet.

story board

This is our story board, however we have done each frame by seconds and there may be different shots within the seconds framed. this means their are more shots but they are of the same thing from different angles.

Harry, George, Max, Tommy credited.

Song lyrics

No turning back now,

I'm moving ahead toward the way out.

Don't you hate how,

We get left behind in the fallout.

Take a breath and take heart

Instead of pulling apart

When you find yourself back at the start.

Every part of me

Catches on fire underneath,

When I ignite, you'll see.

Maybe I can light the way,

I can light the way back to me.

Back to me.

I won't stand down,

As I feel the ground begin to crack now.

So I cry out,

The same call to arms but with a new sound.

Take a breath and take heart,

When you are falling apart

And you don't even know where to start.

Every part of me

Catches on fire underneath,

When I ignite, you'll see.

Maybe I can light the way,

I can light the way back to me.

Let hope be everything that you need,

To march to a victory,

When you can't feel the difference between,

An inch and infinity.

Every part of me

Catches on fire underneath,

When I ignite, you'll see.

Maybe I can light the way,

I can light the way.

Every part of me

Catches on fire underneath,

When I ignite, you'll see.

Maybe I can light the way,

I can light the way back to me.

Back to me.

Font

The font we have chosen is Scorch Flash with light stroke to show the distortion of the font. we felt that this font was representing the genre, because of the distorted text it shows the rough edgy side of rock.

Independent and Major Record Labels

Major record labels:

Major record labels are large company's who produce distribute and market their artists work this is because most major labels are owned by a parent company Sony BMG is owned by Sony and so on. one of the positives of being part of a major label is that they have large amount of contacts to get you the best people to market, produce and distribute your work. however with being part of a major label you have to sign a contract that will dictate how long you work for them. Here are The Big Three and some of their subsidiaries:

Sony BMG

subsidiaries; Columbia Records, Legacy Recordings and RCA Records

Universal Music Group

subsidiaries; Island Records, Motown, Virgin Records and Vevo LCC

Warner Music Group

Subsidiaries; Atlantic Records, Warner Bros Records, Fuelled by Ramen

The big three labels can make up around 80 percent of the music market.By industry definition, a major label is a label that commands a high percentage of the annual sales of records, and has their own distribution system.

Independent record labels.

 An independent record label (or indie label) is a record label that operates without the funding of or outside major record labels. Many commercial bands and musical acts begin their careers on independent labels. there are huge benefits to being signed by an independent record label for example you have more personal creative control over your work as an artist. however the down sides to being under and independent label is that it has a smaller range of distribution possibility's, and less contacts for marketing.

here are some independent labels and their signed artists.

Sumerian Records - Asking Alexandria

Rise Records - Cane Hill

Demon Records - Elvis Costello

Island Records - Amy Winehouse

Feedback From Class

Our record label

• The record label The Watchmen are signed to is called rise records, the label is based in Beaverton, Oregon, America. The company is a independent company however is quite large and signs bands from all over America. The studios specialise in hardcore rock, hard rock and punk rock this is perfect for our band The Watchmen as they fit between hard rock and punk rock.

• Similar bands signed by the label consist of: Issues, Five Finger Death Punch, Cane Hill and A Fire From The Gods.

• Being an independent record label means the band have more of a creative control over their music, and the label specialise in our bands genre, this means the label is perfect for the band.
  

music video pitch

genre: rock

Codes and Conventions of the Rock Genre:

• There is throughout the genre a theme of being dark, emotional and meaningful. This is shown through the dark lighting in videos and photoshoots and heavy, meaningful lyrics with a strong sound. Often, the colours black and white will be used to connote seriousness, and emotion.
•  Long and/or wide camera angles are normally used to allow the whole band to be seen and to show music instruments being played.There are also close ups of the artists playing the instruments, this is to show the members individualy and to create an intense feel to the video.
• The Performance in most videos shows the band playing together and somtimes shoows each member plain separately, or in some videos the band are shown to be playing separately untill the last chours then they come together to give the video a more dramatic ending. 
• The costume of the band members are typically seen wearing black with leather jackets and ripped jeans and boots. this is to give the band a more powerfull look. they would also sometimes have lots of jewellery even more typically they have messy black/long hair as this is used to create a larger head banging effect. they also typically have lots of tattoos showing as this is a connotation of being strong and also tough.

song choice

Song choice for music video project 

Back To Me by Of Mice And Men

The song we have chosen is of mice and men - back to me. Even though there is an official video it is  a montage of live performances of the band on tour. We plan to have a live performance within our video but also have a narrative running through of a young girl going through some personal and finding her way back to someone who she can trust to look after her, and help her through her hard times. The songs lyrics are very powerful and create a strong emotion behind the song.

mood board

Media Feedback

Upon this feedback sheet i can see that the issues apply to me. I need to vary the way my posts are created  this will make my blog more interesting as there will be different ways the audience can view it. I will also need to keep up with blog postings as I have fallen behind dramatically, I will go into more detail and work harder to create a better blog to view.

Audience profile

Artist background

Jordan Tuck, Alex Stone, Jesse Axen, Ace Mckinnon and Tom Bane are five best friends from California Sacramento that have bonded over their love of music and performing. since they met in high school they have played in concerts throughout the years with a band they formed in year eight called ‘Where The Sun Goes’. in 2014 the band split as they left high school some of the members went to collage others got jobs, however they promised to make music together in their spare time. in January 2016 the best friends formed a new band called ‘THE WATCHMEN’, the band has a rock/metal sound with some nu-metal influences creating a sound people can rock out too. The band caught the eyes of  Sumerian Records - A large independent recond label with a kean eye for good rock artists -  When performing at a local club. the label signed a contract with the band in march 2016, This gave them the opertunity to create an full album, with their single ‘Back To Me’ due to be released late 2017 they are deffenatly on their way to the top.

The band are heavily influenced by rock artists such as: stone sour, bring me the horizon, linkin park and royal blood. 

Jordan Tuck is the vocalist of the band, Alex Stone plays guitar , Jesse Axen plays backing guitar, Ace Mckinnon plays bass and Tom Bane plays drums.

rag n bone man

Postmodernism

Postmodernism is a shortcut to mass audiences.

The oxford dictionary refers to post modernism as "a style and concept in the arts characterised by distrust of theories and ideologies and by the drawing of attention to conventions."

"Postmodernism is said to describe the emergence of a social order in which the importance and power of mass media and popular culture means they govern and shape all other forms of social relationships"- Striate 1995:224

cinema:

'Its argued to be postmodern because it goes further than recycling the recent past, making films which are merely imitations of other films rather than reflections of social reality" Striate 1995:230

in short postmodernism becomes the new by referring to the old 

Music Video Theory Analysis

Jamie Lawson - Wasn't Expecting That

This video is a narrative based video. It is a story/life story of a couple who are now old and grey. they lyrics correlate with the image well as the lyrics go through the most significant part of their lives the video shows exactly what the lyrics are describing. the lyrics are saying that he wasn't expecting each part of his life and the video shows the couples life though out the video but the video is backwards they start of old and towards the end they are young.



The video portrays the genre because as the song is an acoustic soft romantic song the images shown throughout the video are full of love and romance between the two characters within the video.

Goodwins Music Video Theory

Goodwins Music Video Theory

• Music videos demonstrate genre characteristics. (metal videos usually show stage performances, while pop music usually has dance routines.
• There's a relationship between the lyrics of the song and its visuals. (e.g. contradicting, amplifying or illustrating)
• There's a relationship between the music and the visuals. The tone and the atmosphere of the visual reflect that of the music.
• The record label usually demands that the artists face needs to be shown within the videos. the artists may develop motifs which reoccur within there other work. these include Cu's of the artists face, iconography of bands image, visual trade marks and motifs.
• there is a frequent notion of looking (screens within screens, mirrors stages etc) and particularly voyeuristic treatment of the female body.
• there are often intertextual references within the videos (to tv, film and other music videos)

Introduction / History of music videos

The very first style of modern music videos were recordings of live performances that were used as short films another style of video was Frank Sinatra - My Way. Then came the pre recorded audio in music videos, then came the artistic music videos these were different and one of the first was by QUEEN with bohemian rhapsody. This was one of the first artistic style of music video it can be interpreted in different ways as the video is very different with a choir scene and an interpretive dance scene. The song by Queen was considered groundbreaking and that it marked the beginning of an era of music videos and is considered to be one of the first music videos to use visual effects as seen here:

and another more modern style of music video which is the narrative style this style is the audio in the background almost telling a story as the audience watches on youtube or social media. an example of this would be bring me the horizons video for their song true friends:

there is also another style of video that has only come around in the past 10 year which is a Lyric video this began when youtube started when people came out with new music fans would create lyric videos this was due to the karaoke version might not exist or be the original. however over the few years bands and artists have begun to adopt this idea as they have their own channels on youtube and create their own using their own original artwork. for example a continuation of the True Friends by Bring Me The Horizon:

The invention of film and cinema brought around the possibility of combining music and moving images this lead to silent films. However once film and cinema began to show films with sound within the video this is when the idea first came around, this was in the 1920s. during the great depression Jazz singers and bands where very popular. during this era Jazz musicians such as Bessie Smith, created short films for popular songs.

In 1965 Bob Dylan filmed Subterranean Homesick Blues as part of a segment for D. A. Pennebaker's film, Don't Look Back - this is referred to as one of the very first modern music videos.

Pop music TV shows became a thing in 1970 as record companies discover that there is an opportunity to promote their music own tv as well as radio. they began to focus on producing short "promos". This was when the early music videos began to replace the live performances on the TV. with MTV starting in August 01 1981 with the very first music video to be shown on its show was by the Buggles with Video Killed The Radio Star, this show lead to more people viewing music videos as they were on tv a lot of the time. now we have multiple channels on tv that show different genres of music and we have channels designated for specific genres.