This video is a narrative based video. It is a story/life story of a couple who are now old and grey. they lyrics correlate with the image well as the lyrics go through the most significant part of their lives the video shows exactly what the lyrics are describing. the lyrics are saying that he wasn't expecting each part of his life and the video shows the couples life though out the video but the video is backwards they start of old and towards the end they are young.
The video portrays the genre because as the song is an acoustic soft romantic song the images shown throughout the video are full of love and romance between the two characters within the video.
Music videos demonstrate genre characteristics. (metal videos usually show stage performances, while pop music usually has dance routines.
There's a relationship between the lyrics of the song and its visuals. (e.g. contradicting, amplifying or illustrating)
There's a relationship between the music and the visuals. The tone and the atmosphere of the visual reflect that of the music.
The record label usually demands that the artists face needs to be shown within the videos. the artists may develop motifs which reoccur within there other work. these include Cu's of the artists face, iconography of bands image, visual trade marks and motifs.
there is a frequent notion of looking (screens within screens, mirrors stages etc) and particularly voyeuristic treatment of the female body.
there are often intertextual references within the videos (to tv, film and other music videos)
The very first style of modern music videos were recordings of live performances that were used as short films another style of video was Frank Sinatra - My Way. Then came the pre recorded audio in music videos, then came the artistic music videos these were different and one of the first was by QUEEN with bohemian rhapsody. This was one of the first artistic style of music video it can be interpreted in different ways as the video is very different with a choir scene and an interpretive dance scene. The song by Queen was considered groundbreaking and that it marked the beginning of an era of music videos and is considered to be one of the first music videos to use visual effects as seen here:
and another more modern style of music video which is the narrative style this style is the audio in the background almost telling a story as the audience watches on youtube or social media. an example of this would be bring me the horizons video for their song true friends:
there is also another style of video that has only come around in the past 10 year which is a Lyric video this began when youtube started when people came out with new music fans would create lyric videos this was due to the karaoke version might not exist or be the original. however over the few years bands and artists have begun to adopt this idea as they have their own channels on youtube and create their own using their own original artwork. for example a continuation of the True Friends by Bring Me The Horizon:
The invention of film and cinema brought around the possibility of combining music and moving images this lead to silent films. However once film and cinema began to show films with sound within the video this is when the idea first came around, this was in the 1920s. during the great depression Jazz singers and bands where very popular. during this era Jazz musicians such as Bessie Smith, created short films for popular songs.
In 1965 Bob Dylan filmed Subterranean Homesick Blues as part of a segment for D. A. Pennebaker's film, Don't Look Back - this is referred to as one of the very first modern music videos.
Pop music TV shows became a thing in 1970 as record companies discover that there is an opportunity to promote their music own tv as well as radio. they began to focus on producing short "promos". This was when the early music videos began to replace the live performances on the TV. with MTV starting in August 01 1981 with the very first music video to be shown on its show was by the Buggles with Video Killed The Radio Star, this show lead to more people viewing music videos as they were on tv a lot of the time. now we have multiple channels on tv that show different genres of music and we have channels designated for specific genres.
