Postmodernism

Postmodernism is a shortcut to mass audiences.

The oxford dictionary refers to post modernism as "a style and concept in the arts characterised by distrust of theories and ideologies and by the drawing of attention to conventions."

"Postmodernism is said to describe the emergence of a social order in which the importance and power of mass media and popular culture means they govern and shape all other forms of social relationships"- Striate 1995:224

cinema:

'Its argued to be postmodern because it goes further than recycling the recent past, making films which are merely imitations of other films rather than reflections of social reality" Striate 1995:230

in short postmodernism becomes the new by referring to the old