Friday, 29 September 2017

genre: rock

Codes and Conventions of the Rock Genre:

  • There is throughout the genre a theme of being dark, emotional and meaningful. This is shown through the dark lighting in videos and photoshoots and heavy, meaningful lyrics with a strong sound. Often, the colours black and white will be used to connote seriousness, and emotion.
  •  Long and/or wide camera angles are normally used to allow the whole band to be seen and to show music instruments being played.There are also close ups of the artists playing the instruments, this is to show the members individualy and to create an intense feel to the video.
  • The Performance in most videos shows the band playing together and somtimes shoows each member plain separately, or in some videos the band are shown to be playing separately untill the last chours then they come together to give the video a more dramatic ending. 
  • The costume of the band members are typically seen wearing black with leather jackets and ripped jeans and boots. this is to give the band a more powerfull look. they would also sometimes have lots of jewellery even more typically they have messy black/long hair as this is used to create a larger head banging effect. they also typically have lots of tattoos showing as this is a connotation of being strong and also tough.



Wednesday, 27 September 2017

song choice

Song choice for music video project 
Back To Me by Of Mice And Men
The song we have chosen is of mice and men - back to me. Even though there is an official video it is  a montage of live performances of the band on tour. We plan to have a live performance within our video but also have a narrative running through of a young girl going through some personal and finding her way back to someone who she can trust to look after her, and help her through her hard times. The songs lyrics are very powerful and create a strong emotion behind the song.

mood board


Media Feedback



Upon this feedback sheet i can see that the issues apply to me. I need to vary the way my posts are created  this will make my blog more interesting as there will be different ways the audience can view it. I will also need to keep up with blog postings as I have fallen behind dramatically, I will go into more detail and work harder to create a better blog to view.

Audience profile

Artist background

Jordan Tuck, Alex Stone, Jesse Axen, Ace Mckinnon and Tom Bane are five best friends from California Sacramento that have bonded over their love of music and performing. since they met in high school they have played in concerts throughout the years with a band they formed in year eight called ‘Where The Sun Goes’. in 2014 the band split as they left high school some of the members went to collage others got jobs, however they promised to make music together in their spare time. in January 2016 the best friends formed a new band called ‘THE WATCHMEN’, the band has a rock/metal sound with some nu-metal influences creating a sound people can rock out too. The band caught the eyes of  Sumerian Records - A large independent recond label with a kean eye for good rock artists -  When performing at a local club. the label signed a contract with the band in march 2016, This gave them the opertunity to create an full album, with their single ‘Back To Me’ due to be released late 2017 they are deffenatly on their way to the top.

The band are heavily influenced by rock artists such as: stone sour, bring me the horizon, linkin park and royal blood. 
Jordan Tuck is the vocalist of the band, Alex Stone plays guitar , Jesse Axen plays backing guitar, Ace Mckinnon plays bass and Tom Bane plays drums.

Friday, 8 September 2017

rag n bone man

Postmodernism

Postmodernism is a shortcut to mass audiences.
The oxford dictionary refers to post modernism as "a style and concept in the arts characterised by distrust of theories and ideologies and by the drawing of attention to conventions."
"Postmodernism is said to describe the emergence of a social order in which the importance and power of mass media and popular culture means they govern and shape all other forms of social relationships"- Striate 1995:224
cinema:
'Its argued to be postmodern because it goes further than recycling the recent past, making films which are merely imitations of other films rather than reflections of social reality" Striate 1995:230



in short postmodernism becomes the new by referring to the old 

Monday, 10 July 2017

Music Video Theory Analysis

Jamie Lawson - Wasn't Expecting That




This video is a narrative based video. It is a story/life story of a couple who are now old and grey. they lyrics correlate with the image well as the lyrics go through the most significant part of their lives the video shows exactly what the lyrics are describing. the lyrics are saying that he wasn't expecting each part of his life and the video shows the couples life though out the video but the video is backwards they start of old and towards the end they are young.



The video portrays the genre because as the song is an acoustic soft romantic song the images shown throughout the video are full of love and romance between the two characters within the video.

Friday, 7 July 2017

Goodwins Music Video Theory

Goodwins Music Video Theory
  • Music videos demonstrate genre characteristics. (metal videos usually show stage performances, while pop music usually has dance routines.
  • There's a relationship between the lyrics of the song and its visuals. (e.g. contradicting, amplifying or illustrating)
  • There's a relationship between the music and the visuals. The tone and the atmosphere of the visual reflect that of the music.
  • The record label usually demands that the artists face needs to be shown within the videos. the artists may develop motifs which reoccur within there other work. these include Cu's of the artists face, iconography of bands image, visual trade marks and motifs.
  • there is a frequent notion of looking (screens within screens, mirrors stages etc) and particularly voyeuristic treatment of the female body.
  • there are often intertextual references within the videos (to tv, film and other music videos)

Saturday, 1 July 2017

Introduction / History of music videos

The very first style of modern music videos were recordings of live performances that were used as short films another style of video was Frank Sinatra - My Way. Then came the pre recorded audio in music videos, then came the artistic music videos these were different and one of the first was by QUEEN with bohemian rhapsody. This was one of the first artistic style of music video it can be interpreted in different ways as the video is very different with a choir scene and an interpretive dance scene. The song by Queen was considered groundbreaking and that it marked the beginning of an era of music videos and is considered to be one of the first music videos to use visual effects as seen here:


and another more modern style of music video which is the narrative style this style is the audio in the background almost telling a story as the audience watches on youtube or social media. an example of this would be bring me the horizons video for their song true friends:
there is also another style of video that has only come around in the past 10 year which is a Lyric video this began when youtube started when people came out with new music fans would create lyric videos this was due to the karaoke version might not exist or be the original. however over the few years bands and artists have begun to adopt this idea as they have their own channels on youtube and create their own using their own original artwork. for example a continuation of the True Friends by Bring Me The Horizon:




The invention of film and cinema brought around the possibility of combining music and moving images this lead to silent films. However once film and cinema began to show films with sound within the video this is when the idea first came around, this was in the 1920s. during the great depression Jazz singers and bands where very popular. during this era Jazz musicians such as Bessie Smith, created short films for popular songs.

In 1965 Bob Dylan filmed Subterranean Homesick Blues as part of a segment for D. A. Pennebaker's film, Don't Look Back - this is referred to as one of the very first modern music videos.

Pop music TV shows became a thing in 1970 as record companies discover that there is an opportunity to promote their music own tv as well as radio. they began to focus on producing short "promos". This was when the early music videos began to replace the live performances on the TV. with MTV starting in August 01 1981 with the very first music video to be shown on its show was by the Buggles with Video Killed The Radio Star, this show lead to more people viewing music videos as they were on tv a lot of the time. now we have multiple channels on tv that show different genres of music and we have channels designated for specific genres.

Monday, 19 June 2017

Mini Music Video Project - Filming

We moved the drum kit AMPs and bass guitar into the booked out room and set them up exactly like the video so we moved the kit the the side in the centre of the room and bass guitar just infant. however the cameras where not picking up the lighting very well at all so we used our phones to record instead. this lead to the issue of the video being not steady however this will be worked out in the editing process.

Mini Music Video Project - story board

Today we were put in groups to create one minute of music video copying the video shot by shot. we have chosen the song "lights out" by Royal Blood this video had different styles and different shots during the video. this is some of our story boards for the video shot by shot.





 we have also booked a large music performance room so that wee can record and the instruments are also booked out for next lesson.
 

Monday, 5 June 2017

Specifacation


A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
  • a website homepage for the band; 
  • a digipak for the album’s release;
  • a magazine advertisement for the digipak.